K&L Gates

Brand

In 2007, K&L Gates was formed as a result of a law firm combination between Kirkpatrick & Lockhart and Preston Gates & Ellis. In creating the new name, emphasis was given to highlighting Bill Gates, Sr. in the name. 

In designing the visual brand, we combined fluid, bright watercolor gradients with more precise vector lines and paths. Large single word headlines such as 'Fusion' were floated over the colors. 

After seven years, the red vertical divider in the logo was dropped to signify established unity in the 2,000 lawyer international firm.